Customer Management (TAG)

Customer Managment (TAG)

Portfolio Risk
Segmentation

Marketing Campaigns &
Upselling strategies

Early Warnings

Limit Change

CUSTOMER MANAGEMENT is

The practice of knowing your portfolio better to take strategic actions towards risk control, portfolio growth, gaining competitive advantage, and moving towards operational efficiency. Of the 50 largest global banks, three out of four now pledge themselves to some form of customer-experience transformation.

Success Stories

Discover how FinTech rediscovered opportunities within their existing data

Discover how some of the world's most important companies improved their performance and defined a brand-new digital path, both for them and for their clients.

Bank in the GCC

New Tool to Increase your Conversion Rate and Optimize Cost by Targeting Right Clients

The bank wanted to consider credit risk to propensity score to narrow down on the right pool of customers to target for cross sell. The business challenge was to targer the right customers before the competition does.

Solution Adopted

Prediction of likelihood of a customer taking a Personal Loan in short to medium term
Helped segregating portfolio into propensity categories which can help your marketing for more focused targeting
PPS is developed using machine learning algorithm on CRIF’s bureau database, the largest credit bureau database in India
Delivery with the possibility of an additional score when a portfolio scrub is done with CRIF

Results

Were initially excluded by Bureau exclusion rules

34% propensity rate for PL

was observed on avg. out of the remaining 98% after initial exclusion

52 -1%

portfolios across very high – to – low propensity likelihood were segregated with CRIF PPS score

42%

were scoring very high in terms of propensity score as of 52%

4-8%

reduction in past due amounts

2-5%

reduction in marketing costs

40-50%

reduction in standard turn around time

Cross-Sell

Up-Sell

Pre-approvals

Limit Change

Churn & Retention

Customer Value / Lifetime Value

Client level behavioral data

Third party data Account transactional data

CRM / collection workflow data

Predictive models with different targets

Customer Lifetime Value estimation

Segmentation into customer clusters

KPIs to feed BI and reporting suites

Storage of historical data snapshots

Decision engine to compute business rules and scorecards

Full integration with origination systems

Action-Reaction mechanism (champion-challenger)

KPIs tracking and comparison

Data driven decisioning

THE HEART OF DIGITAL BANKING

Technology is so powerful right now and offers many solutions to support financial systems undergoing radical change.

That’s why we want financial institutions to discover our idea of a future packed with opportunities that we already provide.

GET IN TOUCH WITH THE SALES TEAM

What does the next digital journey of your business look like? Let's find out together.

CRIF Gulf: 15th floor, '48 Burj Gate', Downtown Burj Khalifa, Dubai, UAE

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